Interior designers can effectively utilize various social media platforms to reach their target audiences and showcase their talents. The tone of your brand is shaped by the content you share, and building your interior design brand on Instagram is a crucial aspect of its social media marketing strategies. To land new projects, interior designers should have a plan in place, create meaningful content, and engage with their audience.
Defining your target audience is the first step in developing a social media strategy for interior design marketing. This involves identifying the people you want to reach. Social media allows interior designers to showcase their work and make it easier for them to engage with clients. A successful social media strategy includes showcasing unique and innovative designs, sharing behind-the-scenes content, and highlighting their work.
Individual designers should focus on showcasing unique and innovative designs, sharing behind-the-scenes content, and highlighting their work. Social media has become indispensable for interior designers to exhibit their work, expand their network, and attract potential clients. Instagram, with its visual nature, is a no-brainer for interior design businesses, as it has more of a community than Pinterest.
There’s a learning curve when it comes to social media for interior designers, but it can help build brand recognition and nurture followers into clients. By following these actionable marketing strategies, interior designers can enhance their marketing efforts, reach new clients, and grow their interior design business.
📹 Explore the Future of Retail Design with Steve Barnes
Aedas #architect #architecture #design #retail #interiors #interiordesign #talk #insights #sharing What defines the new consumer …
📹 What Is Branding? 4 Minute Crash Course.
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the …
– Branding is often confused with logo design, identity design, and typography. – Branding is not just a logo; it’s not the product itself; it’s not merely a promise made by a company; and it’s not the sum of impressions a company makes. – A brand is the result of customers’ perceptions and feelings about a product, service, or company; it resides in their hearts and minds. – Each individual customer forms a unique brand perception, contributing to the overall reputation of the business. – Branding involves creating a reputation through products, design, messaging, culture, and employee behavior, impacting various aspects of a company, with almost everyone in the company influencing the brand in some way.
Marty mixes up the terms Marketing and Branding, although they blended over the years it isn’t the same. Branding derived from marking the kettle that belongs to you so you claim the product, therefor you have intitials/mark/logo. So lets put it on visual communication on your product and not what is created around it. Marketing is putting your product into a market and create and communicate a sub-conscious value in the mind of the customer/consumer around the product. The branding is a part of the identity (why it exists), and without the (exclusivity for all) image created around it people will probably don’t have any belonging to it in capitalism system. Best example is to look to Levi’s history as it derived from there as they were losing the patent on their use of rivets and distinguish themselves again. Branding is the rivets, button, leatherpatch, arc stitching, red tab, ‘dollar bill’ and the hangtag with the price of the product on it. The marketing is the communication of promises made by the company to convince them to buy it. So think about the old banners and look into the commercials over the years (Nick Kamen and the Spacecowboy riding on his motorcycle picking up the women from a stockbroker-department full of men in suits)
You know, I guess an interesting addition to the conversation would be the definition of the process of branding to build the brand. So if a brand is a result, branding is a process. And to me the process of branding is generating consensus among everyone who is the representative of a company, about what the customer perception (the result, that is, the brand) should be, and then enforcing people act according to these standards so that the Brand is built. And I should add, it’s not an easy thing aligning the perceptions of so many people who represent a company (from customer support attendant to CEO) AND have them act it out in a manner it results in a Brand, however when an organization manages to achieve it, it’s one of the most powerful leveraging tools for a business.
I Like Marty’s assessment…I’ve been using an acronym to describe what we’re really trying to accomplish when we talk about BRAND. What we’re really trying to do is establish a BRAND in the individual minds of our customers…and potential customers. Buying Reflex Affecting Now Decisions The RESULT of establishing a BRAND is that it creates a Buying Reflex when people are faced with a buying opportunity. “What would you like to drink?” – COKE please. Brands like Coke are often touted as the most powerful brands…and it’s not because of the logo or the message, or the graphics…it’s really about the huge number of people they have established a Buying Reflex globally. Budweiser is the King of Beers because they have established a Buying Reflex in the most people. I imagine if you go to a pub somewhere like Punxsutawney, Pennsylvania…the majority of people may have a Buying Reflex for a LOCAL beer like a Punxsutawney Pale Ale (totally making that up…but you get the point). Thanks for the vid.
Apart from what I came here for, I see the cinematography of the discussion. Mr Neumeier sits on a warm background (yellow), while Chris sits on a cold background (cyan). These are complementary colours and they create contrast. When both of you are in the same scene, the background is white, neutral. Something else I noticed is that in Marty’s close up, he is framed in the right portion of the image and he looks to the left, exactly as he does in the scene when both of you are visible. Chris does the opposite. Good work guys!
I rarely comment on articles on YT, but Chris & The Futur team, you have made me do that. Amazing content, as usual. Although these concepts could be applied to basically any entrepreneurial setup, it would be so great to see content in your website for other creative professionals like myself (a musician). Could be about business, marketing, managing socials, branding etc. Once again, thanks so much guys. I honestly, truly appreciate The Futur’s intent & content.. Happy new year.. 🙂
4 minutes, 4 freaken minutes is all it took to change my entire perspective of a brand and possibly start one of the most successful business in my time, It took me 4 minutes to stop questioning 3 years of hard work and now you have saved me a millions worth of work and a fortune of money. Thank you, That is my motto from now on
This 4 minute article just fundamentally changed the way I look at branding. So often I am trying to explain branding to clients as a thing that you do and it has never resonated with them. Looking at branding as a result vs a process is exactly what I have been trying to get across to my clients but never could. Awesome stuff.
I’m taking a course (wedding and event field) and the speaker mentioned his book “The Brand Gap”. I was having a challenge understanding what Branding is so I put the question in the YouTube search engine and your article was at the top. Now I have the author’s name to the title of the book. Thank you Mr. Marty for elaborating what a brand is, AND what it is not. And thank you, Futur, for having him on as a guest.
A Brand is an idea of what a customer thinks about a company or personality. Like Marty also mentioned, this could be million or billions of little ideas, based on who the person or company is, and how they represent themselves…logos/advertising/marketing/sales/charity/environmental considerations ETC. Here’s a recommendation for Designers perusal this for 2020, Read The Artist’s Way By Julia Cameron.
Thank you for sharing this. As a web designer I look at branding as the suit I am putting on a client. The colours and style of the suit are my typeface and colours. The accessories that go around it (cufflinks, pocket square, tie pin) are the wow elements in how you make your design different and stand out. How it all gels in (shirt is tucked in, the proper amount of sleeve showing, length of tie etc) is the functionality. We dress them up for the job they want and that is where branding ends for me. The rest is up to the client on how they carry themselves in the interview (when getting customers)
The brand IS an impression. Because impressions ARE RESULTS — AND — the impression is the feeling you get about something or somebody. We even say the phrase “They didn’t impress me” when somebody doesn’t sit well in our minds or hearts. So, yes, brands are ALL about impressions. I buy brands because they IMPRESS me. Also, branding even means “to impress upon” evidenced in its own etymology.
I see branding as the unique universe of a company. It is designed and constructed by a set of ‘laws’ that govern the consistent truth communicated to customers. When something is “off brand,” it is due to an incompatibility or inconsistency with the brand’s predefined reality. This lack of brand integrity inspires distrust in the market and results in lost sales.
This article provides a much-needed clarification on what branding truly means. It’s not just a logo or a product, but it’s the customer’s gut feeling about a company, product, or service. Marty’s perspective on branding as a result, rather than a process, sheds light on the importance of creating a strong reputation that resonates with customers. As a designer, it’s essential to understand that branding encompasses almost all aspects of a business, from the messaging to the culture and employee behavior. This article is a must-watch for anyone who wants to understand branding beyond just surface-level visuals.
This article deserves a billion views or two at least. I like the fact that Marty Neumeier’s perspective on branding transcends economies of nations. What I mean is, people in developing economies can take his advice, as well as those in stronger economies. Why I say this, is because of the quality of operating environment that differs from one country to another. I once read about a lady who makes $400 weekly in the US and she complained of being broke. I was like what???? In Nigeria my home country, convert $400 to Naira and you have a 6-figure income weekly. Imagine what one’s understanding of branding would be in such an environment, compared to an environment in the Western world. . . . . That’s why I see Neumeier’s perspective as relatable in different economies of nations (in my opinion).
Brand is not reputation. When a person values their reputation more than their identity we call those people fake—fundamentally inauthentic. And that person can be diagnosed with a number of psychological issues. If you confuse your brand with what people think about that brand, you will end up with a supremely unhealthy company. Confusing reputation for identity leads to deeply inauthentic and dysfunctional brands, just as it leads to inauthentic and dysfunctional people. It’s not complicated to see how that works.
branding is a hook (in the NLP sense) to a company, it’s important to notice that the hook has some things connected to it and that it’s better not to change (like the design of a product, the logo, a single, the familiarity with a product/company that is created), which means that only companies with a big market and with already a lot of customers can do “branding”, a big error I’m seeing nowadays is calling branding what is simply differentiation and you can see it a lot with confused business owners and youtube websites that try to sell their products without doing some research first
i find it really interesting to analogue this to the way musicians creatively brand themselves. just like in point 1 where the employees and their behaviour are part of the brand – if you think about it for music, an artists fanbase becomes representative of their brand. if you think of an artist it’s hard not to instinctively start thinking about the kind of people who listen to their music and associate that with your perception of the artist.
Branding refers to the process of creating and shaping perceptions and associations in the minds and hearts of customers. It goes beyond visual elements like logos and extends to the overall experience, values, and reputation of a product, service, or company. A brand is not just a tangible product or a promise; it is the collective impression and emotional connection a person has with a brand. It is the result of how a brand is perceived by its target audience, encompassing both rational and emotional aspects. In essence, a brand is the reputation of a product, service, or company that resides in the minds and hearts of consumers.
A Brand it’s a story we tell, what we stand for, a promise we are making for the people we are seeking to help. And a sum of all of this thinks is a RESULT we deliver and a REPUTATION the customers have about us in their head and heart. And most important our Brand affect the culture of our company so much. Everyone inside of the organization must understand this. Really love this website. And I just move to UK during this pandemic almost two month. I am working to bring a Project where I want to help non English learners to learn English. And for that I am studying marketing by myself and I have one friend of my who work for Microsoft to guide me and for accountability. Know I know you guys offer learning course on the the futur. Im wonder this one: Do you offer Marketing course too? Marketing is something I want to Master in this three year I am gonna stay here in England. I love Portugal (Lisbon) and iam gonna go back before this three years and live there. Portugal is beautiful so the only thing who bring me here is to study english to create my business and of course Study Marketing because I know is gonna help me with my project. So I am wondering if you offer this one on Marketing. And just to say this I really love the work you guys are doing and because of The good father Seth Godin Iam here. As he use to say! When you don’t have a mentor find your and study them. By studying everything about Seth I found Chris Do your too Ahahah… So true this Mind and philosophy 👌🏿
Brand is an identity created by marketers or perceived by consumers/customers/audiences overtime. Branding is the process of building, maintaining and enhancing the identity. Logo, advertising materials are just some tools of branding process Madonna, Rihanna, Messi are human brands Nike, Apple, Phillips are product brands Los Vegas, Dubai, Paris are tourist destination brands
I agree for the most part about what he is saying, I think where most people automatically jump to the conclusion of brand being logo is because a physical branding that you would do to your cattle would generally be your way of claiming the cattle to your company or farm. Essentially it is a way to be traced back to the owner. Any time you take action under your brand, it will add to the meaning of that “Brand”.
I just got more info with in the last 2 hours today I just got humiliated by a person tell me what a brand is and said I don’t have a brand. Instead of getting mad and storming away like a child I took the gut punch and and used the anger and now I’m here and I’m focused I have a logo and shirt with that logo on it but I’m still mad that I got embarrassed but I have a fire in my veins now and I know proving her wrong is not the answer “like you will be selling my brand by time this year is over.” I’m now thinking what is a brand and how do I use my anger to drive success in learning the ins and outs about this. You have no idea how mad I am f-ing mad I am.
“`markdown Absolutely resonating with Marty’s insights here. Branding isn’t just about logos or promises; it’s the collective gut feeling customers have. It’s the result of the million different brands each person creates in their minds. It’s not just a checklist for designers or clients; it’s the living reputation shaped by everything a company does. Marty’s unscripted wisdom speaks volumes. “`
I have a question, hope u guys could help me answer this 😊 So creating logos and visuals, making promises, impressions, and the “feels” to customers are NOT branding right? My question is, what should i call these strategies/processes if these are NOT branding? (because as sir Marty said, branding is created/made by customers about what they feel towards our product) What is the proper term to use for these strategies if they aren’t called branding?
Idk I agree and disagree with different aspects. I love the simplicity for understanding sake but… Branding is a huge concept under marketing that deals with various aspects… the logo, personality, name, etc… all are under that term “branding”…it’s more or less the personality a company gives to their own unique product to differentiate it from that of its competitors and i don’t think it can be defined merely as only one of those aspects.
I think it’s important to define the noun from the verb. I am a bit pedantic in that regard…For me, while in agreement with the content here, a brand is the holistic definition of intangibility, the essence as Marty said, a defined personality or characteristic. A brand by default must become humanistic in its behavior in order to connect to people. However, branding – again this may just be me – is a communicative action on behalf of or in service to the brand.
So basically everything what this man says contradicts with my 4 year marketing studies… I am so lost sometimes and don’t know what to believe. I feel like this gentlemen knows his stuff and my teachers in university just put me in a frame like “brand is logo, message, colors etc. AND ONLY THIS! While this man just simply says its a RESULT. ffs
Ok pero, ¿ donde se considera la ética de lo que se está produciendo o entregando como servicio? Porque si se siguen proyectando negocios expansivos sin límites, ¿ cómo se atenderá el impacto medioambiental o el real compromiso de la vida en el planeta y la humanidad? Creo que el marketing se sigue planteando desde lo estético y no lo ético, lo estratégico y no el autoconocimiento de una nueva mentalidad humana. Tomar conciencia sobre lo que producimos y consumimos, y evidentemente las ideas humanas son inagotables pero la materia en sí, si es finita, si se agota y en esencia todo movimiento creativo requiere de energía vital en todos los sentidos, entonces continuamos en una dinámica de solo tomar tomar y ganar, más no regenerar, observar y devolver, disminuir, ser justos y equilibrados. NO A LAS GRANDES COMPAÑÍAS. Si a la evolución creativa y saludable de una nueva cosmovisión humana sagrada, que toma conciencia de aquello que consume y el impacto que ello deja en sí mismos, y su entorno. Y SI! por más creativos, diseñadores conscientes que si se plantean en qué tipo de ideas están disponiendo sus habilidades y energía vital.
Can you even create & use brand identity before you have a brand? If a brand is a reputation, And brand identity is the look and feel of a brand, which means it is or represents the “physical” side of the thing that has that reputation… Then, it’s comparable to a person, who has reputations with many people. And to say you could create or have a brand identity without a brand existing is like saying- “There’s a good looking person suddenly present who seems interesting, but no one knows who they really are”. 💫Some thoughts and questions I’m having while on my learning journey through my desire and goal to become a “Graphic brand identity designer”, but really more than that.
Watching this article just exposed me to what I’m actually doing: Trying to put an idea in peoples minds about my product (yet to market) and then flood the market. I didn’t even know what product positioning was until a few months ago. Then I realised I was already doing it but under another name: SELL THE BENEFIT.
It’s definitely not the product itself or my product would have taken over from lush by now. It’s not your ethics either because unless you have the marketing budget to sell that to people and more importantly have them believe it, you are no more ethically than McDonalds in peoples minds, no matter how lofty your ethical standards really are. And if you spend what little money you have on ethical ingredients without splashing big on marketing you are screwed anyway.
I think he himself said that what he was talking about was reputation. I think that branding as a process is what you do to achieve that sense in your customers. the brand in the identity model is made of identity (what you think of yourself), image (what you try to say about yourself) and reputation (what people think of you).
In my own opinion, I think: “A Brand is The Character of a Person or Company/Business that distinguishes them from any other!” “Branding therefore is the process of creating, maintaining and improving the Character/Brand, image and system that represents a company!” A Brand is The Character Branding is how that Character is represented
Brands make customers feel a certain way about a product, company, or service. These feelings influence how customers behave and how loyal they are. Factors like product quality, customer service, and brand reputation play a big role in shaping these feelings. So, it’s important for companies to understand and address what customers think and feel to build a strong brand.
The article explains what branding is and why it’s important for businesses. It defines branding as the process of creating a unique name, design, and image for a product or service in the mind of the customer. The article emphasizes that branding is not just about creating a logo or slogan, but it’s about creating a unique identity and personality for the business that sets it apart from competitors. The article also explains how branding helps businesses build trust and credibility with their customers, which in turn leads to increased customer loyalty and sales. It also discusses the importance of consistency in branding across all aspects of the business, including the messaging, visuals, and customer experience. Overall, the article provides a clear and concise overview of branding and its importance for businesses looking to build a strong identity and reputation
Hello everyone now i am going to explain about brand. actually brand is the quality . brand doesn’t make a quality but quality makes the brand .let’s see an example about apple brand We all know that Apple brand has more qualities so we people still using that brand”s product ..and the name of brand has been given by the consumer . At last brand is a parents like we are known by our parents”s name samelike that products are known by their brand. 🇳🇵🇳🇵
With respect to Marty, here is a more in-depth definition of branding that I’ve lived by for decades: “A brand is the sum total of a customer’s experience with your product or service.” Whether you intentionally designing a brand experience or not, your brand will provide an experience for your customers. means your brand will. Therefore it’s important to design an experience your company will provide it’s customers, i.e “experience design.” To design the experience your brand will offer, you must first understand the customer’s needs and expectations. Then, you design an experience that will meet your customer’s needs. Your company’s reputation is the result of the commitment and effort put toward meeting your customer’s expectations. i.e. “the sum total of their experience with your brand.” To launch your brand to the next level, you should design an experience that EXCEEDS your customers expectations.
Sorry, I have to challenge this: “A brand is a customer’s gut feeling about a product, service or company” is *brand perception*, not branding. Brand perception defines what consumers think your brand, your products and your services represent. ‘Branding’ is the overarching personality of the company as expressed through its visual identity, which can include media such as editorial, social, broadcast, web, digital and article. Under the branding umbrella are brand vision, brand positioning, brand promise (to customers), brand identity, brand messaging and, yep, brand perception. Happy to be challenged.
I dont mean to hurt anybody but branding does not really exist in the the real World. If you need to be in people’s mind you develop a positioning strategy. If you need awareness you go to an Advertising agency. And so on… There is no practical use for a branding director in a company as long as you have a Marketing department. Sorry.