This article explores the best online marketing strategies for home improvement businesses, including web design, search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, and email marketing. A well-designed website can convert visitors into customers 24/7, while SEO ensures the site is easy to find. Content marketing, PPC advertising, and email marketing are essential tools for businesses to connect with potential customers.
To boost home improvement marketing, businesses should use the right CRM, get listed on lead generation sites, build online advertising campaigns, use direct mail, host webinars, optimize their Google My Business profile, launch a Google Ads campaign, collect and publish online reviews, and sell projects.
Other strategies include optimizing Google My Business profiles, launching Google Ads campaigns, collecting and publishing online reviews, selling projects, and starting with SEO. Paid advertising strategies like Facebook and YouTube ads can help reach a wider audience and generate more leads. Collaborating with DIY bloggers, sponsoring content on popular YouTube channels, working with local interior design influencers, and offering niche services can also help improve home improvement marketing.
In conclusion, effective home improvement marketing strategies involve a well-balanced approach that includes SEO, content marketing, PPC advertising, email marketing, and social media marketing. By focusing on these strategies, businesses can create lasting impressions on their target audience and increase their chances of success in the industry.
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Thank you Wes. I’ve followed your articles since I started my own consulting biz six years ago. I did my first interview the other day and it has been well received !so now I’m focusing on expanding my article content. I love YouTube and I often just listen rather than watch a article so their podcast makes sense
The thing I’ve been hearing recently about having long & short form content is that, the short form might attract alot more audience than the long form. But the people who you attracted are the type to consume short form content, not long form. Therefore YT will show your long articles to them, but they won’t watch it at all. Jump ship after the first few seconds. & then YT stops pushing your content cuz they think it’s shit
DAMNIT WES! YOU ARE A GENIUS!!! WOW! I HAVE NEVER BEEN SO IMPRESSED THE FIRST TIME I SAW SOMEONE!! GOD BLESS YOU! TYSM! I signed up for munch and put that idea into Chat GPT and I’m working on all my stuff as you are saying this! I subscribed and will watch this again!! and more of your content! TYSM!! Praying for you and your family and your health and prosperity! YOU ARE WORTH IT!
Hey Wes, I have a question regarding Facebook ads for long customer journeys / high-ticket products and services. My client has a 25% no-show rate on average, but we’re seeing a 50% no-show rate from my leads. I’ve been running ads getting people in for a free consultation and giving them $1000 off the procedure if they decide to follow through, so the offer isn’t the problem. What would you do to attempt to solve the no-show issue?
You’re not wrong, the only problem is I need to be an influencer first then sell tshirts, but in reality I just want to sell t shirts and not be an influencer. In all honesty this whole new form of marketing is turning to be totally bad… there are industries with such limited amount of content that you can create in order to gain followers, not yo mention the time you need to dedicate to it
These are effective strategies to propel businesses forward. Notably, podcast promotion stands out, especially with Google Podcasts merging with YouTube by mid-2024. This convergence suggests that leveraging YouTube for promotion, whether through article content or podcasts, will offer long-term benefits.