Did Interior Define Cease Operations?

Interior Define, a custom furniture retailer, has entered into a legal process similar to bankruptcy, an “assignment for the benefit of creditors” or “ABC”. The company has been producing furniture in Asia and shipping much of it to U.S. ports due to a cash crunch. Interior Define has backed up its C-suite with $57 million in debt and equity financing, expanding its market reach and adding furniture lines and stores across the country.

In 2022, Interior Define faced challenges such as rising supply-chain costs, dwindling cash reserves, and a barrage of in-process orders. The company found a buyer to purchase its intellectual property and take over stewardship of its brand: e-design platform Havenly. After careful review and consideration, the company has decided to end its licensing agreement with Interior Define and have notified them of this decision on November 28, 2022.

Interior Define’s liquidation process began in late December, leaving thousands of customers behind. The company has since made the decision to end its licensing agreement with Interior Define and has notified them of this decision on November 28, 2022. Interior Define is now a new owner following financial hardships.

In conclusion, Interior Define faced a challenging year in 2022 due to rising supply-chain costs, dwindling cash reserves, and a barrage of in-process orders. The company has now found a new owner and is moving forward with its growth plans.


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Is Interior Define good again?

In 2022, Havenly, a company with which they had previously been affiliated, purchased Interior Define and reported a favorable experience. The ordering and shipping process was executed seamlessly, and the sofa was delivered ahead of schedule, despite the six-week lead time. The white glove delivery service provided the customer with regular updates and delivered the desired sofa in pristine condition. The customer highly recommends Interior Define as a source for furniture.

Who is the CEO of Interior Define?

Antonio Nievas, a graduate of Pennsylvania State University with a Bachelor of Science degree in accounting, is the Chief Executive Officer at Interior Define, a digitally native furniture brand. He previously held the CEO position at ModCloth, COO and CFO of Bonobos, and played a key role in the successful sale of Bonobos to Walmart. He has also held senior finance roles at Logitech, Gilead Sciences, and Johnson and Johnson.

Is Interior Define back?
(Image Source: Pixabay.com)

Is Interior Define back?

Interior Define, a brand that once had 200-300 employees, is set to be relaunched by Havenly as a near-identical company. The ABC process will dissolve the brand as a legal entity, but Havenly will own the brand, employ its staff, and be responsible for all future orders. The company has experienced significant changes, with CEO Antonio Nieves stepping down and several members of the executive team leaving. The most recent layoffs occurred in a virtual town hall between Christmas and New Year’s Eve, where Nieves tearfully informed staff of the layoffs.

This period has been marked by a darkly anxious mood within the company, with management telling staff to stick to vague explanations for the company’s troubles. A former employee told BOH that new funding was hyped but never materialized, and uncertainty reigned.

Does Havenly's own Interior Define?
(Image Source: Pixabay.com)

Does Havenly’s own Interior Define?

Interior Define and Havenly have dissolved Interior Define in a bankruptcy-like process called an “Assignment for the Benefit of Creditors”, or “ABC”, allowing Mayer and Havenly to buy its intellectual property without taking on its liabilities, which are estimated to be around $96 million. However, the transaction has been challenging, as Mayer has been paying shipping vendors out of pocket to get customers’ lost-in-limbo sofas delivered, and the complicated negotiations have caused delays and negative press.

Mayer, a fan of Interior Define, believes it deserved another shot and believes it would benefit Havenly, another venture-backed home industry e-comm brand. She believes that the prospect of Interior Define going under would not have been beneficial for Havenly. The complex transaction has raised questions about the future of the venture-backed home industry.

What company bought Interior Define?

Denver-based Havenly, a rival direct-to-consumer home furnishing company, has bought the Interior Define brand and assets to fulfill outstanding orders before thousands of customers become creditors. Havenly’s co-founder and CEO, Lee Mayer, believes it is ethical and the right thing to do for the brand. Despite paying freight to ship over half of the overdue pieces, Havenly has not had the money or additional funding to build and ship thousands of outstanding orders.

Has Interior Define gone out of business?
(Image Source: Pixabay.com)

Has Interior Define gone out of business?

Interior Define, a company that has been in trouble, has entered into an assignment for the benefit of creditors (ABC) process. This process dissolves the company as a legal entity, and its remaining assets will be liquidated. The money generated will primarily go to paying its secured creditors, such as banks and investors. Interior Define’s website is still operational, as Havenly has bought its intellectual property, social channels, and website.

Havenly will run Interior Define as a new legal entity, free of the original company’s debts and obligations. This is a common practice when troubled businesses are sold to buyers who cannot afford to pay their debts. In this case, Havenly has bought Interior Define as a brand but is not legally obligated to pay its debts or satisfy orders placed in 2022.

How do I get my money back from Interior Define?

The company Interiordefine offers customers the option of returning items for a refund, provided that the item is unused and unwashed. The refund will be the amount that was paid minus a 15-dollar processing and shipping fee. To initiate the return process, please forward photographic documentation to support@interiordefine. com.

Where is Interior Define furniture made?

The design of our collections takes place in Chicago, while production occurs in China and Vietnam. Our team of skilled craftspeople oversees the manufacturing process, which is guided by our commitment to sustainability. This commitment encompasses not only our design and sourcing practices but also our construction processes.

Who is the founder of interior define?

Interior Define, founded by Rob Royer, is a custom furniture brand that offers high-quality, well-designed pieces at affordable prices. The company was launched in 2014 and focuses on editing, thoughtfully designed, and well-crafted pieces made-to-order. Rob’s wife Monica interviews him about launching the brand, the importance of effective marketing, and the evolution of the product offering over time. He also shares his experience raising a daughter with both parents being entrepreneurs. The podcast provides a candid insight into the challenges and opportunities of running a business.

Who owns Havenly?
(Image Source: Pixabay.com)

Who owns Havenly?

Havenly, founded by Lee Mayer, is an online interior design service business that aims to add beauty and life to living spaces. The company’s mission is to create designs with a soul and story, reflecting the personal journeys of its customers. The Citizenry, a brand celebrating global craftsmanship, was established to celebrate the best craftsmanship from around the globe. Over the past decade, Havenly has demonstrated that business can be a force for good, modern design can live alongside fair-trade standards, and the company is just beginning.


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Did Interior Define Cease Operations?
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Rafaela Priori Gutler

Hi, I’m Rafaela Priori Gutler, a passionate interior designer and DIY enthusiast. I love transforming spaces into beautiful, functional havens through creative decor and practical advice. Whether it’s a small DIY project or a full home makeover, I’m here to share my tips, tricks, and inspiration to help you design the space of your dreams. Let’s make your home as unique as you are!

Email: [email protected], [email protected]

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