Taco Bell, a fast-food chain based in Irvine, California, U.S., is expanding its “Go Mobile” restaurant remodel nationwide, featuring dual drive-thrus and smaller dining rooms. The company plans to open at least 30 locations by the end of 2021. The first restaurant remodel with “Go Mobile” features opened in Oklahoma last year, and Taco Bell said it’s adding more of them because they “excited franchisees”.
Founded in 1962, Taco Bell initially focused on regional Mexican food but later transitioned to a national fast-food chain. The first Taco Bell Express opened in 1991, offering smaller restaurants with condensed menus for those in a hurry. Since opening in the early 60s, Taco Bell no. 2 has been remodeled several times, but it remains the oldest operating Taco Bell in the world.
The company has already completed four of its 2024 Taco Bell remodels, including one recently completed project in Holland. JL Moore has completed the ground-up construction of multiple Taco Bell restaurants, including all associated site work, utilities, and complete interior build outs. A spokesperson said the restaurant on Bear Valley Road in Victorville is being remodeled and should reopen this summer.
Fred Olivieri Construction Company built the first Taco Bell in the 1980s and has since built over a dozen. Taco Bell is unveiling four new restaurant design concepts that the company hopes will redefine the fast food experience today and for coming generations. The company is gearing up for 24 remodels and up to 10 brand new Taco Bells next year.
📹 TB 18947 – Phoenix, AZ.wmv
When did Taco Bell redesign?
Taco Bell, a popular fast food chain, has partnered with global creative consultancy Lippincott to design a new streamlined logo that aligns with the minimalist design sensibilities of the 2010s. The logo features a simpler color palette, with purple remaining the dominant color, and black and white accents replaced by hot pink and bright yellow. The typeface has been simplified to a slimmer sans-serif font without ornamentation. The logo is a product of its time and relevant design trends, with minimalism becoming the design fad in the 2010s.
Minimalist designs focus on functionality, limited color palettes, and high contrast, helping consumers focus on content and process messages quickly. These designs are timeless and won’t look dated within days or weeks. The logo is different from the signage Glen Bell used on his original restaurant in 1962, but it retains the elements that have helped establish Taco Bell’s visual brand identity over the last 60 years.
Did Taco Bell exist in the 80s?
Taco Bell, a fast-food chain, gained its first franchisee in 1964 and its 100th restaurant in 1967. In 1978, PepsiCo Inc. purchased 868 Taco Bell restaurants for $125 million, marking the beginning of the company’s shift from a regional hit to a national sensation. In the 1980s and 1990s, the company introduced new menu items and restaurant concepts while expanding marketing and branding efforts. Promotions tied to Tim Burton’s movie Batman, the launch of a “value menu” in 1990, the introduction of Taco Bell Express in 1991, and the sponsorship of the first ESPN X Games in 1995 were some of the biggest moves during this period.
In 1995, Taco Bell began a branding partnership with KFC, which became subsidiaries of Tricon Global Restaurants (later Yum! Brands) when it split from PepsiCo. A controversial Chihuahua named Gidget became a popular star of Taco Bell’s commercials in the late 1990s. Since 2000, Taco Bell has continued to find distinctive ways to brand and partner to attract customers. In 2001, the company promised a free taco to everyone in the United States if Mir, a Soviet space station, hit a target placed by the company in the Pacific Ocean.
In 2004, the company partnered with Mountain Dew soda and released Mountain Dew Baja Blast, Doritos Locos Tacos, and in 2007, the company began a promotion with Major League Baseball that promised one free taco to everyone in the United States for every stolen base in the World Series.
In 2014, Taco Bell began offering breakfast nationwide, including waffle tacos, breakfast burritos, traditional pastries, orange juice, and coffee. In 2015, the company introduced its vegan and vegetarian menu, limited delivery service, and its first alcohol-selling location in Chicago.
What did Taco Bell apologize for?
Taco Bell has hired Pete Davidson to help apologize for its breakfast menu, which has been filled with questionable items like the Naked Egg Taco and Waffle Taco. The company is now accepting that people want the basics and is releasing a new ad campaign that includes an apology for past behavior and promises not to go crazy again. Taco Bell’s chief brand officer, Sean Tresvant, admitted that the company over-innovated in breakfast, but now focuses on familiarity and comfort for today’s consumers. The company is committed to staying true to its values and values.
When did Taco Bell change their meat?
Taco Bell’s seasoned beef recipe has changed since 2011 and 2014, containing only soy instead of wheat and soy. The 88 beef/12 spices and binders ratio remains uncertain, as Taco Bell has not addressed these changes in a public statement. According to Snopes, no such type of meat exists, and there are eight USDA grades: Prime, Choice, Select, Standard, Commercial, Utility, Cutter, and Canner. Anything unfit for human consumption doesn’t end up anywhere humans can consume it. The origin of the rumor is unknown, possibly due to Taco Bell’s relatively inexpensive pricing, which still offers some of the lowest prices of any fast food restaurant.
Why are we boycotting Taco Bell?
In 2001, the CIW boycotted Taco Bell, urging the company to address human rights violations in its supply chain, improve wages and working conditions, and buy only from Florida growers who passed a penny-per-pound pay increase. The boycott was part of a larger movement called Beautiful Trouble, which offers trainings and a mailing list to inform activists about new tools for organizing and creative actions from the frontlines. The organization is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4. 0 License.
When did Taco Bell get rid of the bell beefer?
Taco Bell once served its taco filling in a burger bun, a sloppy joe-like taco sandwiched between a hamburger bun. The Caramel Apple Empanada, a sweet treat wrapped in caramel sauce, was discontinued in 2019 after being a staple for over a decade. The soft tortilla filled with beef, beans, and onions, smothered in red sauce and shredded cheese, was on the menu for nearly 40 years before its departure in 2013.
In September 2022, the chain announced an in-app voting experience for fans to choose between the Enchirito or Double Decker Taco. The Enchirito won the vote and returned to the menu for a limited time in November 2022. The dessert was a staple for over a decade, but its return was a surprise for fans.
What happened to the original Taco Bell?
The first Taco Bell was opened in 1962 in Downey, California, by Glen Bell. The original location was a 400-square-foot building with Mission-style arches that covered a small walk-up window, serving the original menu items: Tostadas, burritos, frijoles, chiliburgers, and tacos, all for 19 cents ($2 in 2023 dollars). The first restaurant closed in 1986, but the building was saved from demolition in 2015 and moved to the Taco Bell Corporate Office in Irvine, California.
In 1964, the first franchisee was purchased by former police officer Kermit Bekke, who opened a location in Torrance, California, in 1965. The location, now known as The Tamale Man, closed in 1975 and was repurposed into Alfredo’s Mexican Food. The 100th grand opening took place in 1967 at 400 South Brookhurst in Anaheim, which was later replaced by a new restaurant at 324 South Brookhurst in 1993.
The first location east of the Mississippi River, store 258, opened in Springfield, Ohio, in 1968. Original Taco Bells only featured walk-up windows without indoor seating or drive-thru service. Nine locations remain in the original Mission style as Taco Bell, all in California, Arizona, Colorado, and Hawaii. In 1970, Taco Bell went public with 325 restaurants. The corporate office has had a few locations, previously maintaining an office at 2516 Via Tejon in Palos Verdes, then at 2424 Moreton Street in Torrance before settling into Irvine in 1976.
Is Taco Bell meat real in 2024?
Taco Bell, a fast food chain, has been accused of labeling its seasoned beef as “seasoned ground beef” when it only contained 36 beef. The company claims that the beef is made using 100 USDA premium beef, which is then simmered, drained of excess fat, and seasoned with the chain’s special blend of spices. In 2011, customers were shocked to find that the meat contained only 88 beef, with the remaining 12 being mostly seasonings and binders.
An Alabama law firm brought a class-action lawsuit against the company, but the lawsuit was eventually withdrawn. In response, Taco Bell spent $3 million on a TV advertising campaign to debunk the rumors, including an explainer on its website detailing the other 12 ingredients.
Why are people boycotting Taco Bell?
In 2001, the CIW boycotted Taco Bell, urging the company to address human rights violations in its supply chain, improve wages and working conditions, and buy only from Florida growers who passed a penny-per-pound pay increase. The boycott was part of a larger movement called Beautiful Trouble, which offers trainings and a mailing list to inform activists about new tools for organizing and creative actions from the frontlines. The organization is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4. 0 License.
Why did Taco Bell rebrand in 2016?
In 2016, Taco Bell underwent a significant rebranding to create a more modern appeal. The new logo retained the bell but transitioned to a sleek, monochromatic design. This change led to a 4% increase in sales and improved customer sentiment. The simpler logo allowed for greater flexibility in marketing and restaurant design. Taco Bell continues to innovate, offering vegetarian options, plant-based alternatives, and partnerships with delivery services. Their focus on digital engagement and personalization through their rewards program strengthens customer connection.
Does Taco Bell use real beef now?
The beef utilized in our product is of the highest quality, comprising 100% USDA premium beef.
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